Ride a New Set of Unwritten PR Rules to Coverage in the Largest Blogs and Publications on the Planet
Duct Tape Marketing
JULY 25, 2012
Unwritten Rule #2 – Most traditional media outlets no longer have the staff to find the hottest news and rely on large blog networks and social media to identify trends and news. This is referred to pulling sales rather than pushing them and it works in the new world of PR just as well.
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