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Pivot, don't jump to a new vision

Startup Lessons Learned

Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention. A pivot is a classic strategy maneuver for entrepreneurs, chess players, and ballerinas alike! Case Study: Continuous deployment makes releases n.

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Lessons Learned on Mashable today

Startup Lessons Learned

The core of the article is my first attempt to articulate the key metrics (in graph form) that I believe demonstrate customer value. Retention cohort analysis. You can read the article to find out why. You can read the article to find out why. Thank you for this excellent article. Thanks for the article.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

I have counseled innumerable entrepreneurs to change their focus to revenue, and many companies who refuse this advice get themselves into trouble by running out of iterations. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167
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Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

Most of the content for my presentation is drawn from my original article on engagement loops , with new diagrams courtsey of my friends at Kontagent and a few new examples. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

Metrics 88
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Marching through quicksand

Startup Lessons Learned

They can make smart investments even if the entrepreneurs are not well credentialed or have a product/idea that is outside the mainstream of what investors are expecting As this change has rippled up the venture industry, it has meant a lot more worthy companies are getting funded than just a few years ago. 12comments: Dougvs said.

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Engagement loops: beyond viral

Startup Lessons Learned

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. Brilliant article!

Viral 140