article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. In retrospect, there is a clear thread between the two posts.

article thumbnail

How to start making sense of your data

Version One Ventures

Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” Before applying any machine learning algorithms, it is absolutely critical that you understand your data. Plot a histogram to visualize the distribution. 2) Go for the low hanging fruit.