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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This is the basis of an effective differentiation strategy. This network isn’t mutually exclusive with building an audience of customers. Using SparkToro to discover existing audiences.

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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. asks Nick Greene. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. In fact, the secrets that have helped differentiate brands are far more enduring. asks Nick Greene. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void.

Customer 101
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 38
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Letter differentiation and rate of comprehension in reading. We ended up with Helvetiva, albeit at a slighly larger size than many of our European cousins, in white on dark-green or blue, or black on white. Reading from screen versus paper: there is no difference. International Journal of Man-Machine Studies , 28, 1-9. Poulton, E.C.