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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

Fortunately, the first step to answering that question for your audience is becoming aware of those subjective (and contextual) factors. social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Those opinions are not representative of your entire audience.