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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. HubSpot chart showing best time of day to send email for max clickthrough rate.

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Once you’ve confirmed video is meaningful for your audience, begin A/B testing.

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