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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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Growth Hacking Without Venture Capital

Software By Rob

Not Distribution. Alongside growth hacking there is another buzz phrase titled distribution hacking. Growth hackers generally tend to focus on product centric growth mechanisms, while distribution hackers focus on distributing a product using paid channels (i.e. Think Product. pay-per-click, retargeting, etc.).

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article thumbnail

Growth Hacking Without Venture Capital

Software By Rob

Not Distribution. Alongside growth hacking there is another buzz phrase titled distribution hacking. Growth hackers generally tend to focus on product centric growth mechanisms, while distribution hackers focus on distributing a product using paid channels (i.e. Think Product. pay-per-click, retargeting, etc.).

article thumbnail

Growth Hacking Without Venture Capital

Software By Rob

Not Distribution. Alongside growth hacking there is another buzz phrase titled distribution hacking. Growth hackers generally tend to focus on product centric growth mechanisms, while distribution hackers focus on distributing a product using paid channels (i.e. Think Product. pay-per-click, retargeting, etc.).