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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 37
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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

John Jantsch: I am in Kansas City, Missouri. They want to drive conversion, they want to drive the sales closure. And account based selling is nothing new, but what about working also with the marketing people to tailor and customize some of the marketing campaigns and outreach for a specific account. Pam Didner: My pleasure.

Sales 57
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How To Create A Brand Name For Your Company

Duct Tape Marketing

And as much as that campaign may have worked for them, I still think that name has kind of trapped them into people thinking it's just for breakfast. And yeah, I do think you can then look at these factors that generally speaking, make some names better than others that we started the conversation with. John Jantsch (15:50): Yeah.

Naming 76
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Why Good Design is More Important Than Ever for Your Business

crowdSPRING Blog

Let us count the ways… A Missouri University of Science and Technology study used eye-tracking to determine that website visitors needed a mere 180 ms to form a first impression. When people first encounter a website or marketing campaign a number of questions go through their minds: Who is this? First impressions matter.

Design 78
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Search Jobs. Add Your Resume.