crowdSPRING Blog

OCTOBER 22, 2018

The Institute of Practitioners in Advertising (IPA) looked at 1,400 case studies from the past three decades to explore what types of advertising campaigns were the most effective. For example, “Giving” is a 3 minute commercial for Thailand mobile phone service provider True Move. Image courtesy of Lane Bryant. Self-esteem.

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crowdSPRING Blog

DECEMBER 7, 2016

In a recent survey by Econsultancy and Adobe, only 14% of marketers reported that their organizations executed integrated campaigns across various marketing channels. They should also create characters your audience will like. Some companies do a poor job executing cross-channel marketing strategies.

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Occam's Razor

FEBRUARY 3, 2014

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] It is a social network (like Facebook). Because of YouTube.

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Duct Tape Marketing

MARCH 13, 2024

Really appreciate the time and happy to bring as much value as I can to you and your audience. Working with that audience, there was a lot of need for my clients to solve challenges in their business that were coming from growth that were not directly related to the marketing. (02:08): Where's your audience?

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Software Review ChatGPT Technical Review Small Business 78

Up and Running

NOVEMBER 13, 2015

Facebook Audience Insights. This goes back into in Tim’s article, further segmenting your audience. But when you go to eat there, you’re actually going and sitting in their house, and you’re seeing a slideshow of their travels in Thailand on the wall. Is the rest of it social media and referral traffic?

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Marketing United States Employee District of Columbia 60