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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So you ask Chad GBT to do some sort of complex college math, they won't do it. AI can't do that.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

Through narrative interviews, Jay Klaus explores how creators like Tim Urban James Clear, Tory Dunlap and Cody Sanchez are building their audiences today. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. And so you need 'em both.

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