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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Targeted lead generation – By tapping into the marketing automation aspect of machine learning, you can generate more targeted leads. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon.

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So you ask Chad GBT to do some sort of complex college math, they won't do it. AI can't do that.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. Although I heard, uh, I saw on Twitter, this guy at this agency said that they were doing a branding campaign and they asked Chad g p t and it came up with, you know, like 10 15.

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