Audience Clickthrough Conversion Sales Cycle 
ConversionXL
MAY 8, 2014
Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. But after testing, The Boston Globe saw conversions decrease by 35%. They began by understanding their customer lifecycle.
Duct Tape Marketing
MARCH 3, 2017
When trying to gauge the ROI of your content, you can’t rely on a single conversion point. It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. However, this isn’t as simple as it sounds.
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