Duct Tape Marketing

APRIL 17, 2024

By infusing personal anecdotes, brand tone, and subject matter expertise into AI-generated content, businesses can craft compelling narratives that resonate with their audience. Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation.

Artificial Inteligence 73

Artificial Inteligence ChatGPT Differentiation Technical Review 73

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). One is find yourself an audience and a marketplace and that’s something you can start doing within a week. You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. And that enables you to start a text conversation Right. John Jantsch (18:10): That's right. Yes, absolutely.

Software Review 87

Software Review Marketing Technical Review Michigan 87

Duct Tape Marketing

APRIL 21, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. And that enables you to start a text conversation, right. It's a very differentiator too. We got your message.

Small Business 89

Small Business Software Review Marketing Technical Review 89

Duct Tape Marketing

JANUARY 4, 2023

19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. Absolutely.

SEO 86

SEO Audience Channel Campaign 86

Duct Tape Marketing

SEPTEMBER 22, 2022

19:43] So pretend you are speaking to a group of CMOs in an audience only today and somebody said, what do you think is the biggest challenge for most CMOs today? Time in the second square we're on behalf our conversation, right? As, as a differentiator, is that Mo moving the definition of what your company is?

SEO 83

SEO Channel Campaign Audience 83

Duct Tape Marketing

JANUARY 18, 2023

John Jantsch (02:15): In, let's just go right into marketing, cuz that's all I know. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? So what does your audience actually care about? And then what is the relative competitive set, right?

Chicago 74

Chicago Hiring Conversion Audience 74