The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
I've also spoken about own vs. rent in context of audiences. You rent audiences on TV, Magazines, Search, Display, etc. You own audiences on your email lists, on forums you host etc. Audiences and platforms, two places to bring our own and rent lens. Before we go on, a quick word on the word own. " #OMG #WTH.
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