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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. If you are in Croatia, you might not have very good CI data for your country (you'll have to make do with relaxing on your world-class beaches that are the envy of the world!). Visitor/Audience Type Profile Analysis. Look for Audience Interests type data from your CI tool.

Metrics 60
Metrics Analytics Non-Compete Search 60
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

I've also spoken about own vs. rent in context of audiences. You rent audiences on TV, Magazines, Search, Display, etc. You own audiences on your email lists, on forums you host etc. Audiences and platforms, two places to bring our own and rent lens. Before we go on, a quick word on the word own. " #OMG #WTH.

Analytics 60
Analytics Marketing Metrics Audience 60
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