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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

JULY 8, 2021

The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. What’s our CPA? How to calculate conversion rate. What’s our CPC?

Conversion 156
Conversion CPA Metrics Analytics 156
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Top keywords, for example, can reveal hidden audiences and segments.

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