ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Might as well dream up one that amuses the target audience. To amplify perceived value to woo Aspirants. We know it’s nonsense.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Might as well dream up one that amuses the target audience. To amplify perceived value to woo Aspirants. We know it’s nonsense.

Customer 101

Customer Differentiation West Virginia Campaign 101

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Targeting the right audiences and speaking the right language (their language) is critical for improving this layer of the pyramid. How do they compare to your competition?

Differentiation 54

Differentiation Virginia .Net B2C 54

Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

MAY 23, 2014

Remember that your prospects are seeking to differentiate you from your competition. Select the most compelling marketing medium that matches your audience demographics. By doing so, you can easily reduce the amount of competitors and actually help your prospect realize the value of working with you.

Marketing 69

Marketing Vietnam Virginia Direct Marketing 69

Up and Running

NOVEMBER 25, 2015

Peter: I’d be interested…this is something I’d love to hear from our audience. Peter: One of our biggest groups of business types here in our audience are somehow food related. Most surprising on the list, for me as a northern Virginia resident, Richmond, Virginia, number three. Peter: Austin.

Texas 60

Texas Small Business San Antonio New Hampshire 60