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St. Louis Startups Strut Their Stuff

ReadWriteStart

Two events this week in St. Louis show how vibrant the startup ecosystem has become there. This is the 13th year the conference has been in business, which alternates each year between Kansas City and St. Invest Midwest ended with a presentation by Jim McKelvey, cofounder of the mobile-payment company Square and a local St.

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What Skills Every New Internet Entrepreneur Needs

ReadWriteStart

Louis is not the hotbed of VC activity and especially not for Internet firms. Understand your distribution channel, or how you reach your customers. And because the firm is so laser-focused on this content and his audience, he can charge a higher premium for his search traffic than general real-estate want-ad listings.

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The 3 Essential SEO Tools for Any Marketing Consultant

Duct Tape Marketing

Marketing Insights: These include traffic rankings and analytics, providing insights into your audience, their geographic location, and what pages people are finding through which channels (direct, search, or social media). Listing Management: Distribute business information, manage reviews, and keep all local listings pages current.

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Why on Earth Would Anybody Post Business Videos on Snapchat?

Both Sides of the Table

Snapchat has an enormous audience of mobile-first consumers tuning in every day looking for content to consume in a way that YouTube doesn’t. If I blog on a stand-alone platform I have to work to get distribution. there is a follower model so it’s easier to build an audience. The audience is there. Snapchat is similar.

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