Audience Hawaii Lead Generation PR 
Both Sides of the Table
AUGUST 3, 2009
LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills).
www.foliomag.com
JULY 31, 2012
Audience Development. Lead Generation. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.
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