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The Evolution Of The Podcast

Duct Tape Marketing

So I was, I was doing it eight o'clock in the evening in Hawaii and you know, it was kind of boring. So I was using it as a way to get a little interactivity from the audience when I was doing the show and it kind of just turned into this thing, but that's really most my main reason. But it's, it's kind of the way it is. So intimate.

Audio 62
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Twiistup 6 Highlights

Both Sides of the Table

There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America. I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats.

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Transcript of How to Create Content That Stands Out and Gets Results

Duct Tape Marketing

Like, “I want them to join our audience so we can have communication,” or, “I want them to follow me on some network” or, “I want them to purchase something,” right? The ones that run parallel to your business, and they’re these types of things where your audience is interested in this.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Circulation/Audience Development.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Before I started my business I went to a conference in Hawaii called Worthshop and one of the speakers was Jody Burr who talked about finding your inner CEO. A PR expert once told me the name is esoteric, but that kind of made me like the name even more, heh heh. In the end the answer was right in front of us all along.

Naming 48