crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Therefore, do your due diligence and research your audience so you can make the best choices based on their specific backgrounds. Western audiences read from left to right.
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Therefore, do your due diligence and research your audience so you can make the best choices based on their specific backgrounds. Western audiences read from left to right.
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crowdSPRING Blog
DECEMBER 13, 2018
Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. brand awareness – the ability of customers to identify a brand in a crowded market. Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand. Conduct market research and perform a competitor analysis.
Startup Lessons Learned
APRIL 25, 2016
When radio serials were first introduced to the public, P&G saw an opportunity to advertise its home cleaning products to its key audience. And they were world-class marketers, often ahead of their time. Pizza Hut was founded in 1958 by two brothers, Dan and Frank Carney, while they were still students at Wichita State University.
crowdSPRING Blog
APRIL 30, 2018
There are strategies that can help you create more powerful branding and marketing messages. There are also fonts that are meant to be a little quirkier and make a bolder statement – those are more suitable for niche businesses with a very targeted audience. For example, typography impacts how people perceive content.
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