ConversionXL

NOVEMBER 27, 2019

Might as well dream up one that amuses the target audience. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. The back of Old Spice deodorant details a faux secret that builds brand affinity. We know it’s nonsense. Surprises can work the same way.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Might as well dream up one that amuses the target audience. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. The back of Old Spice deodorant details a faux secret that builds brand affinity. We know it’s nonsense. Surprises can work the same way.

Customer 101

Customer Differentiation West Virginia Campaign 101

YoungUpstarts

OCTOBER 11, 2011

The Honey Bee Network provides opportunities for some of the world’s most marginalized peoples to channel their creative, inventorial and entrepreneurial inclinations. Anil Gupta: India’s hidden hotbeds of invention. Joseph Pine on what consumers want. Tim Harford: Trial, error and the God complex.

West Virginia 279

West Virginia Los Angeles Nigeria Virginia 279

Both Sides of the Table

FEBRUARY 26, 2016

When Troy and Lady Gaga were introduced the market had been in a free fall from the financial crisis of 2007-09 and Troy had had some setbacks professionally while Lady Gaga was sleeping on her grandmother’s couch in West Virginia, having just been dropped by Def Jam Records. It’s the same story.

Los Angeles 150

Los Angeles West Virginia Venture Capital Silicon Valley 150

Austin Startup

OCTOBER 22, 2010

I launched a free traveler’s blog on the BootsnAll Travel Network because it gave me a built-in audience, so that someone besides me and my Mom would read my work. My parents took me all over the world and I try to do the same with my kids, who are now 18 and 11. So many see social media as a threat, not an opportunity.

Social Media 84

Social Media Media West Virginia Bahrain 84

www.foliomag.com

JULY 31, 2012

Audience Development. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Circulation/Audience Development.

Social Media 40

Social Media Rhode Island Media South Dakota 40