Remove Audience Remove PPC Remove Sales Cycle Remove Vertical
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

You also get exposure to new audiences who type in long-tail keywords that contain your keywords. This is a subheading for your ad, separated from the first title by a vertical bar. If you want examples of good PPC ad copy (with explanations), check out this article. Who to add to your audience. Exact match. Title part 2.

PPC 100
article thumbnail

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131