ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The best way to establish the journey your audience takes from awareness to purchase and advocacy is to approach things from the customer’s point of view.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Occam's Razor

OCTOBER 14, 2014

For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. And who does not love Organic?

Analytics 133

Analytics Vertical Metrics Web 133

YoungUpstarts

MAY 6, 2015

It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example. Essentially, multiple competitors in a space are pooling their funds together to invest in otherwise inaccessible and costly advertising space and audience.

Advertising 100

Advertising Application Development SEO Channel 100

Duct Tape Marketing

APRIL 14, 2022

I mean, eventually you can, but it it's kind of like SEO versus PPC, right? So there's been kind of explosion in the software that allows you to track, measure and pay in the partnership arena with some, you know, better in some verticals or countries or regions or stuff than others. And there's a whole host of ones in the B2B space.

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

JUNE 2, 2022

For example, Bannerflow ads for the same phone use different creative appeal to varying audiences: Touch 2: Lead capture device. This ebook offer is connected directly to that service while addressing that struggle for their audience. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

JUNE 3, 2014

Let’s imagine I’m running a chain of gyms and to get more people signing up I have set-up a PPC campaign with the goal of getting potential customers to click through to the next page where they can select a gym and sign up for a membership. CTA Development Questions In Action – A Case Study. image source.

Conversion 132

Conversion Design Restful Web 132

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. Visitor/Audience Type Profile Analysis. It is a lot less useful to know that 22 yr old, gay, African-American, republicans, who did not go to college, and have four children are 7% of the audience. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60