Audio Cofounder Hockey Stick Metrics 
Startup Lessons Learned
JANUARY 15, 2010
Behind this analysis is a spreadsheet model, complete with detailed metrics for a set of customer behaviors that show just how valuable the new product will be. They are on-schedule and on-budget, but their gross metrics are way off. They are on-schedule and on-budget, but their gross metrics are way off.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Every board meeting, the metrics of success change. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process.
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Startup Lessons Learned
OCTOBER 28, 2008
Most important slide: hockey stick Micro-scale results Key questions: who is the customer, and how do you know? Most important slide: about the founders In a pitch meeting, try to spend as much time as possible talking about the key questions for your pitch. or drive traffic to that profitable destination?) who is the customer?
ConversionXL
FEBRUARY 19, 2016
You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. Paras Chopra , founder of VWO , answered a question about this on Quora. You know all about vanity metrics , and how you shouldn’t be obsessed with them. Of course, it’s not so simple. Image Source.
Up and Running
MARCH 11, 2015
As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. I wanted to make sure we got it out there, the idea of how does one find a good co-founder? Where do you look? This is what we track.
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