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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This relates to another great post Freemium Founders: Start Charging for Things Today!

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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

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The Impact of Community

Duct Tape Marketing

He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. He is the co-founder of Boast.ai You can post the audio to podcast.

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Cracking the Code of Data-Driven Marketing

Duct Tape Marketing

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. The audio destination for business professionals creative elements goes behind the scenes with today's top creators. What do you see that businesses need to be doing? [21:35] Like this show? So Christina, welcome to the show.

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How Self-Coaching Can Transform Your Life And Career

Duct Tape Marketing

David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career.

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Nine Webcasts to Learn From

Startup Lessons Learned

None of the webcasts included slides, so the audio versions work really well. Kent, a veteran programmer, a founder of the Agile method and the creator of Extreme Programming, came armed with anecdotes and lessons from his own experience, as well as a few questions for Eric.

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