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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

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Lessons Learned: What is customer development?

Startup Lessons Learned

The book lays out a disciplined approach to make sure this period doesnt last forever, and clear criteria for when you know its time to move to an execution footing: when you have a repeatable and scalable sales process, as evidenced by early customers paying you money for your early product. If I get sales I will expand on the site.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Case Study: Continuous deployment makes releases n.

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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. What is the right revenue model? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

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John Doerr's 10 lean startup tips

Startup Lessons Learned

Not just about expenses, about increasing revenue. Make sure for planned revenues you have "leading indicators" to know if you will hit it. This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. And its hard to know if youre truly succeeding without a focus on revenue.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Meanwhile, individuals and smaller companies emailed by the hundreds to say that they wanted the features of custom channels, but the sales model—arranged like a media buy—didn’t make sense to them. -Eric] Big companies said they liked the idea, but SlideShare found it hard to close deals.

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Lessons Learned: Refactoring yourself out of business

Startup Lessons Learned

They asked for my advice, and we went through a number of recommendations that readers of this blog will already be able to guess: adding revenue opportunities, engagement loop optimization, and some immediate split-testing to figure out whats working and whats not. Case Study: Continuous deployment makes releases n.