How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand
The Startup Magazine
JULY 20, 2021
They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. The company’s founders struggled to meet with demand and order fulfillment suffered. The company is also launching new products, including contact lenses and prescription eyewear as it looks to expand to the Americas, Australia and throughout Europe.
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