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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

A good example, for e-commerce and non-ecommerce sites, is [link]. Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Analytics 165
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Joel Harvey: Essential Ecommerce Optimization Techniques. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Everything you do in ecommerce reflects your value proposition. Who is the B2B buyer? Image Credit. Image Credit.