Mike Michalowicz
AUGUST 3, 2015
He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. As group marketing director of Creditsafe, David Knowles creates and drives the company’s brand and marketing strategies throughout the U.S. and Europe. and Europe.
YoungUpstarts
MAY 17, 2017
Here’s an example of a B2B buyer persona for a customer who is looking for tools that offer marketing automation and assist him in analyzing the social media activities of his business: Get started with a blog. If you are a B2B business, your first choice should be LinkedIn. For B2B business the metrics you could be targeting are.
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Occam's Razor
DECEMBER 9, 2013
Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).
crowdSPRING Blog
APRIL 6, 2015
Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost.
ConversionXL
FEBRUARY 3, 2017
B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). CPA / Sub-Affiliate. Image Source. That might be… Coupon / Deal. Email Marketing. Loyalty / Rewards. Mobile App.
ConversionXL
MARCH 21, 2017
Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. The most obvious case for influencer marketing is with B2C retailers. They were scrappy and the partners were impressed that their CPA was essentially $0.
ConversionXL
APRIL 12, 2017
Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Image Credit. Using the data.
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