B2B B2C Direct Marketing Software Review 
ConversionXL
FEBRUARY 12, 2015
Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. So when you hire one, you have to be able to review and critique the outcome. 8 They have (at least basic) coding skills. 3 They (try to) understand human behavior.
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.
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