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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

As part of our Founder Interview series, The Startup Magazine caught up with entrepreneur Ola Sars, Founder and CEO of music-tech leader, Soundtrack Your Brand. Ola: Soundtrack Your Brand is a B2B music streaming service with the world’s largest catalog of popular music licensed for businesses.

Founder 155
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I joined a financial services tech startup in 1999. You can click here to learn more.

Lean 60
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. Read on and judge for yourself.