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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). Text-based: short, concise and captivating.

SEM 113
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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

Place calls to action throughout your landing page, pay to retarget your visitors with ads, tweet and Facebook regularly, (guest) blog consistently, etc. social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Consider how this can be used in PPC advertising.