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4 Local SEO Tips For 2016

Duct Tape Marketing

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

He lived in Nashville at the time, I lived in Phoenix. It could be B2B, it could be whatever. I think if we can learn that, then it becomes a matter of then filling in the blanks of what content you need, what tactics you need, what campaigns you need, where you need to be, right? Arnie Kuenn: Yeah, absolutely.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.