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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Your website is a critical component of your brand, and as your marketing strategy evolves, your site should as well. After all, your website and your brand should work in tandem. Content is king.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Programming and Web Development Lists.

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