article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

Forget about traction and hockey stick growth. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable.

Founder 48
article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

Forget about traction and hockey stick growth. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property. Another way is to have unique promotion channels, but these must be scalable.

Founder 48