Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. All four categories of secrets have a common trait: The secrets are fixed, either withheld entirely (Coca-Cola, KFC), divulged after a conversion (Cook’s Illustrated, Gilt), or promoted in broad daylight (Old Spice).
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