Startup Professionals Musings

MAY 30, 2021

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Getting these users costs money. Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

Finder 361

Finder Startup Curation Seattle 361

Startup Professionals Musings

SEPTEMBER 20, 2013

Foursquare is good example of a modern hyperlocal site, which describes itself as “50% friend-finder, 30% social city guide, 20% nightlife game.” Getting these users costs money. Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

Finder 210

Finder Curation Seattle Community 210

Occam's Razor

JUNE 11, 2014

From B2C to B2B. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs. Solving for short-term virality is not a sustainable strategy.

Design 150

Design Software Review Technical Review Mobile 150