B2B CPA eCommerce Sales Cycle 
ConversionXL
JULY 8, 2021
The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. Ecommerce purchases from Facebook Ads. What’s our CPA?
ConversionXL
APRIL 12, 2017
Joel Harvey: Essential Ecommerce Optimization Techniques. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Everything you do in ecommerce reflects your value proposition. Who is the B2B buyer? Longer decision cycle.
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