CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Who is the B2B buyer?
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