B2B Differentiation Direct Marketing Software Review 
ConversionXL
FEBRUARY 12, 2015
Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. So when you hire one, you have to be able to review and critique the outcome. 8 They have (at least basic) coding skills. 3 They (try to) understand human behavior. They are grown, not found.
alexpoole.info
AUGUST 14, 2012
In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.
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