B2B Direct Marketing Magazine Technical Review 
alexpoole.info
AUGUST 14, 2012
In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. the reviews. And so much more.
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