CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Who is the B2B buyer? Longer decision cycle. Persona-based stuff is really interesting for B2B.
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