ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. The median figures for each strategy should give you an idea of which program to lean towards.

Customer 98

Customer Marketing Channel Acquisition 98

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Those who didn’t have a product or much of a product used a concierge model of sorts ala Lean Startup philosophy to start running their business. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Emotional Design Influences Sales. Yeah, But Does More Emotion Work For B2B? image source. image source.

Sales 126

Sales B2B Campaign Video 126