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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

So What is Customer Development? Steve Blank, a serial entrepreneur in Silicon Valley, developed a methodology for creating businesses that runs in parallel with the traditional product development process. The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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How to Identify Your Online Target Audience and Sell More

ConversionXL

The data you need to know depends on the product and whether you have a B2B or B2C business. In Lean Startup methodology, it’s called a pivot. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). What are you using [your product] for?

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