article thumbnail

Sorry, Brands…Your Digital Agencies are Lying to You

VC Cafe

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement.

Michigan 152
article thumbnail

5 Myths About Your Clients and Social Media That You Should Forget Right Now

Duct Tape Marketing

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. My Customers Aren’t Online. My Customers Aren’t Online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

August Roundup: What Are The Most Effective Content Marketing Strategies?

Brandanew

We’ve had a little change at Brandanew , and have a new office now in Ann Arbor, Michigan, in the United States. As B2B partners tend to be detail oriented high quality content is a great way to engage with them. And being primarily a B2B content marketing and branding agency ourselves, this is not lost on us.

Marketing 100
article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. Consumer Media. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. B2B Publishing.

article thumbnail

How To Make Your Product Story Successful

Brandanew

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!)

Product 100