Sorry, Brands…Your Digital Agencies are Lying to You
VC Cafe
JUNE 3, 2013
Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement.
Let's personalize your content