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[Review] The Rise Of The New East

YoungUpstarts

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. This is supported by the East’s dispersed and young populations, high mobile penetration rates, growth of 2nd and 3rd tier inner cities (particularly in China), and traffic congestion.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

B2B, for example, hasn’t even even really started as a category yet. Mobile penetration in SEA is much higher than in the US (on a volume basis). But for B2B, for example, decision makers for older businesses can’t be found easily online. 3) B2B requires selling to other startups This brings me to my next point.

Asia 48
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

B2B, for example, hasn’t even even really started as a category yet. Mobile penetration in SEA is much higher than in the US (on a volume basis). But for B2B, for example, decision makers for older businesses can’t be found easily online. 3) B2B requires selling to other startups This brings me to my next point.

Asia 48
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How To Create Content Marketing Unicorns

crowdSPRING Blog

But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. Other companies rely too much on a disparate mix of technologies that often don’t talk to each other. Did you know that there are nearly 4,000 marketing technology companies delivering services to marketers?

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. For example, on other platforms your audience could be 18 yr old technology lovers. If you are a B2B company, checkout Cisco's social efforts. PetSmart has videos about how it gives back.

Analytics 149
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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. He also examined the trends and developments that are likely to occur in the next 2-3 years.

Singapore 185
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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

After living and traveling around Thailand in 2014 and with other travelers I was desperate to learn Thai. And then I had this life-changing opportunity that required my entrepreneurial background from my family, passion for marketing , and skills in technology to serve a not-for-profit close to my heart. Photo Credit: Simon Bacher.