How to Optimize Videos for Conversions
ConversionXL
APRIL 11, 2016
Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.
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