Remove B2C Remove Customer Development Remove Revenue Remove Sales Cycle
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. simple enough to be self-service). Again, like shared hosting companies.)

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days.

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