B2C Demand Networking SEM 
YoungUpstarts
NOVEMBER 6, 2019
To ensure potential consumers have the right visibility into the innovative offer you are seeking to deliver, you must find a way to awaken latent demand. Through a practice called Network Targeting , we can use social networks to serve up programmatic advertising showing their friends’ endorsements of our products.
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Philippe Botteri.
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